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Sonoma County commercial solar federal CASH grants may expire in 2012.

One of the big attractants that make purchasing commercial solar PV a financially feasible investment is the current 30 percent federal cash grant, aka, the Solar Treasury Grant 1603, and the 100% accelerated bonus depreciation in the first year.  Though, with the government budget barely eking by to raise the 2012 debt ceiling, this solar […]

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Overcoming customer resistance to the MIDDLEMAN in solar energy brokering…

When I started my solar broker business back in 2007 I knew I had an uphill battle in educating my clients about the merits of solar energy brokering.   Because consumers have been inculcated into a society that loathes the middleman archetype, we naturally snub our noses to the NEW solar middleman… anyone whom we perceive […]

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When you have NO BUSINESS making a solar energy investment…

Making a solar energy purchase could be one of the largest financial investments you make second to buying a home, or even a greater monetary outlay than your home.   It’s here that you are trading one asset for another; cash in exchange for on-site energy creation that you will eventually own outright.  But with this […]

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Why solar broker LEAD GENERATION works to benefit solar companies and buyers…

Solar brokers lend valuable outsourced marketing expertise to the solar industry.  This service is noteworthy because brokers are OUT THERE educating potential buyers to solar energy products and services as advocates and NOT sales personnel.   In any economy, solar brokers are the backbone of solar lead generation and stimulating the economy; locating new business; introducing […]

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How to PREVENT solar panel roof pentration leaks… bolt to rafters ahead of the cure.

Prevent solar panel roof penetration leaks; this would be one of my BIGGEST hesitations going into a solar installation on my building.  Let’s DEMYSTIFY the unknown. Installation practices vary by roof. Spanish, slate style or shake roof: Things can get tricky and expensive.  Spanish and slate roof tiles can and will crack when walked upon, […]

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Overcoming three most common OBJECTIONS to solar energy investments…

In any type of sales situation, whether we are shopping on our own or seeking the advice of a sales professional; the BIGGEST hurdle we must overcome is our fear to what we don’t yet understand. Recognizing our hesitation is easy, but overcoming it arrives in the form of an awakening; the moment we realize […]

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How to shop for solar using a solar broker… your PERSONAL solar agent!

These days the solar industry is enjoying a steady climb into the alternative energy marketplace, and with this, an unprecedented rise in sales.   With so many buyers entering the market, sooner or later along comes a new way to inventively shop for these major investments.   Just as there are brokers for real estate investments, so […]

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The importance of RE-SHOPPING an old solar quote; prices have dropped for better ROI.

I often hear potential buyers tell me that solar just doesn’t feed their return on investment needs, and that they’d rather wait for the price of solar panels to come down, or for better technology to come to the fore.  But when I ask them “when” is the last time they shopped for three solar […]

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How community power purchase agreements work: A customer’s FRESH perspective.

Learn the promising potential for your community to pull together and create your own energy under a Power Purchase Agreement. A summation of YouTube video clips tells the story, but more than that, it’s the spirit of cooperation and the journey of due diligence told from the “customers” point of view that’s the real inspiration behind the story. See for yourself.

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How solar panel weight may TRIGGER structural code compliance for commercial rooftops.

Learn about the short supply of commercial-industrial “solar ready” rooftops and what’s being done about it. We discuss the building code dilemma and the financial repercussions of structural code upgrades that may trigger even heavier code compliance. However, there is hope riding on the wings of solar technology that may lighten the load, both literally and financially.

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Sun Source Solar Brokers
525 East Cotati Avenue, #220
Cotati, California 94931
707-888-7046

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